In this twentieth anniversary edition, Maister, Green, and Galford enrich our understanding of today's society and illustrate how to be effective communicators in a digital world. Using their model of "the trust equation" they dissect the rational and emotional components of trustworthiness. With precision and clarity, they detail five distinct steps you must take to create a trust-based relationship. Each step—engage, listen, frame, envision, and commit—is richly described in distinct chapters.
This book is "a brilliant reminder for each of us to focus on the needs of those we are serving—clients, customers, colleagues" (Timothy A. Welsh, vice chair, Consumer and Business Banking, US Bancorp). The authors weave together anecdotes, experience, and examples of both their own and others' successes and mistakes to great effect. The Trusted Advisor is essential for anyone who must advise, negotiate, or manage complex relationships with others.
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Creators
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Publisher
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Release date
June 15, 2021 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781666125054
- File size: 306658 KB
- Duration: 10:38:52
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Languages
- English
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Formats
- OverDrive Listen audiobook
subjects
Languages
- English
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