To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon. What you'll learn:
● Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
● Hear case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
● Discover principles of successful scaling through comparisons of successful and less successful companies
● Use the scaling quotient to assess your startup's readiness to grow
Follow a road map for turning your idea into a company that can change the world
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Creators
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Publisher
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Release date
May 19, 2020 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781469078502
- File size: 313349 KB
- Duration: 10:52:48
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Languages
- English
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