Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.
Listen to this book to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.
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Creators
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Publisher
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Release date
November 12, 2019 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781469076843
- File size: 202955 KB
- Duration: 07:02:49
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Languages
- English
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