1 of 1 copy available
1 of 1 copy available
Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
-
Creators
-
Publisher
-
Release date
September 21, 2012 -
Formats
-
Kindle Book
-
OverDrive Read
- ISBN: 9780520953598
-
EPUB ebook
- ISBN: 9780520953598
- File size: 3172 KB
-
-
Languages
- English
Loading
Why is availability limited?
×Availability can change throughout the month based on the library's budget. You can still place a hold on the title, and your hold will be automatically filled as soon as the title is available again.
The Kindle Book format for this title is not supported on:
×Read-along ebook
×The OverDrive Read format of this ebook has professional narration that plays while you read in your browser. Learn more here.